Economy / Employment - France - Association

Pacte pour l’égalité: media campaign to raise awareness on profesional inequalities

06.02.2017 / Created by (EMWF)

In 2012, the Laboratoire de l’Egalité (equality laboratory) launched media campaign, coproduced by the agency Mediaprism, during the presidencial election of 2012 in France. The ‘Pacte pour l’égalité’ (Pact for equality) was adressed to the candidates of the elections concerning the issue of professional equality between women and men. In order to disseminate this project the Laboratoire created this campaign dedicated to fight against sexist comments and practices in daily life.

Film campaign of awareness: https://www.youtube.com/watch?v=O7W8z5DTqwo

Organization

Laboratoire de l'égalité

Video

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