In 2012, the Laboratoire de l’Egalité (equality laboratory) launched media campaign, coproduced by the agency Mediaprism, during the presidencial election of 2012 in France. The ‘Pacte pour l’égalité’ (Pact for equality) was adressed to the candidates of the elections concerning the issue of professional equality between women and men. In order to disseminate this project the Laboratoire created this campaign dedicated to fight against sexist comments and practices in daily life.
Film campaign of awareness: https://www.youtube.com/watch?v=O7W8z5DTqwo
This platform is part of the Axis 1 "Strengthening the capacities of equality actors" of the Priority Solidarity Fund "Women for the future in the Mediterranean" funded by the French Ministry of Europe and Foreign Affairs and led by the European Institute of the Mediterranean, in the framework of the project “Developing Women's Empowerment” labelled by the Union for the Mediterranean.