Types of Violence - - Europe - Association

Eliminating gender violence from media

15.07.2015 / Created by (EMWF)

In strong patriarchal societies, the violence against women is taken as a social norm and there is distorted understanding on women’s role in the society limiting her potential capacity only to household chores. Therefore, scenes of violence and discriminatory approach towards women is widely applied in TV, especially through TV series in pursue of high ratings and commercial interest. Fully understanding the impact and influence of TV over population, Women’s Solidarity Fund (WSF) tackled one of the most popular TV series from the Armenian TV Chanel to to identify violent and discriminatory scenes against women. WSF made a short video with some statistics and broadcasted it in the crowded city center of Erevan alongside with disseminating leaflets and information booklets, as well as petition to stop the TV series with 700 signatures collected.

Shortly after the video shooting in the city centre, the monitored TV series with violence scenes was closed down with the message of the TV series’ authors that they did not mean to discriminate and humiliate women. Follow-up actions were held by young women within 16 days of activism against gender violence through social media and in other countries in Georgia and Turkey.

Women activists advocating for gender equality are not provided space through TV and radio channels, as there is public misunderstanding that they are spreading evil, immoral European values. This practice was innovative approach to attract public’s attention on one of the burning issues. 

The success ofthe action waswidely reportedby the mediaand social networks. For example,in a few days,the video onYoutubehas been viewed15,000 timesand more than 300mediamade the coverof this initiative.

This practice has been identified in the framework of the CSO WINS project (Capacity-building in the Southern Mediterranean to Open policy dialogue and monitoring for Women IN Society), with the support of the European Union’s Neighbourhood Civil Society Facility. 


Women' s Solidarity Fund – WSF


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Université Antonine
League for Lebanese Women's Rights (LLWR)
Civil Coalition for the development of Solidarity action (CCDAS)
Fédération de la Ligue Démocratique des Droits des Femmes (FLDDF)
Badr Eltawayel
Jordanian Hashemite Fund for Human Development (JOHUD)
Amal Wazan for women football
Association Karama of Arab Family (AKFA)
Association of Egyptian Female Lawyers (AEFL)
Women Media and Development (TAM)
Women'  s Studies Center (WSC)
Nansen Dialogue Montenegro
Future Association for Development - Batna
Yaich Elarbi
Association MINA's Talents
Zhour Bouzidi
The Libyan Network to Support and Empower Women
Arab Institute for Human Rights
Info-Com Jeunes de Guelma
Nelly Jazra
Women Empowerment Unit in Jerash Municipality
Palestinian Bar Association (PBA)
Egyptian Feminist Union – EFU
Maysa Hajjaj
Jordan Sisterhood is Global Institute (SIGI)
Bremen University
Human Development Network
Tafoukt Souss Association for Women Development
Youth Today Association for Development
Khaled Salah Mahmoud
Peace and friendship international organization. P4all
CIHEAM Istituto Agronomico Mediterraneo
Assiwar- the Feminist Arab Movement
Venus Association for the culture and arts
Réseau des Femmes Solidaires
Youth Capacities Development Association-Biskra (YCDB)

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