This successful practice aims to accompany women to integrate themselves to local economic activities, particularly in the area of the valuation of the rose fragrance. This action raised awareness to rural population, particularly to women. The challenges of the successful practice’s development and women’s capacity to undertake and contribute to this development are: creation and management of rose nurseries, workshops and product marketing after processing. This initiative helped to build capacity in many sectors: literacy, communication, marketing, organization ... Women are no longer used as a work force, but they now have their distilleries and their production workshops for organic cosmetics products derived from roses.

Through this practice, women are organized themselves into cooperatives and associations, and they formed a Moroccan women’ s union for the development of the rose sector. This union is an official partner recognized by the State, public authorities and by national and international professionals

This practice has been identified within the framework of the CSO WINS project "Capacity-building in the Southern Mediterranean to Open Policy Dialogue and Monitoring forWomen IN Society"with the support of the European Union’s Neighborhood Civil Society Facility.