In 2017, the Lebanese organization Kafa joined the international #MeToo movement and started campaigning for the adoption of the sexual harassment bill, approved by the Council of Ministers in March 2017, and submitted to the Chamber of Deputies, but which has since been placed in the drawers of the Parliament.

Kafa had then encouraged girls and women to share their experiences with sexual harassment, but the letters it has received were shocking as they revealed that girls and women victims of sexual abuse or rape, described what happened to them as sexual harassment. Therefore, the organization decided to launch a new campaign to explain the difference between these three crimes, and also to keep pushing for the adoption of the sexual harassment bill.

The new campaign was launched in November 2018 and it consists of series of videos whose protagonist is Makroura (frayed) #مكرورة  a wool puppet which represents any woman who is the victim of any form of sexual violence on the street, at school, at university or at workplace. After each act or sexual abuse she experiences, Makroura sees her threads undone until she finally finds herself devoid of her body, especially after being a victim of rape, a powerful message reflecting the horrific psychological effects of sexual violence on women.