The CMC (Community Media Center) has concluded a training to develop the networking skills and digital marketing capabilities of 19 women academics from the PAC, as part of the activities of the project “Promoting a culture of respect for women’s rights in academic institutions – Respect them”, which is implemented by CMC for the second year on respectively, in partnership with the German Heinrich Böll Foundation.
The Respect Her project aims to promote a culture of respect for women’s rights and gender equality in academic institutions in the Gaza Strip by raising the awareness of university students and academics about women’s rights, empowering female academics, and institutionalizing the Palestinian Women Academies Authority, which was formed more than two years ago; With the aim of creating an independent female body capable of defending and representing the rights of female academics.
During 20 hours of training over 4 continuous days, 19 academies were able to enhance their ability to prepare persuasive messages, use the best strategies to communicate them, improve the ability to network and weave academic relationships, and determine the best way to reach points of contact, and they learned about the power of social media as a tool. Changing the concept of digital marketing, its disadvantages and advantages, the components of the marketing plan, and how to produce it.
During the training, the academies were able to identify types of content marketing, its skills, the characteristics of each network and ways to use it and digital communication skills with customers, in addition to how to manage their accounts on social media platforms, and the mechanism for using them in Raising women’s issues in academic institutions.
The academies participating in the training praised the quality and importance of the topics presented, and the method of training, and unanimously agreed on the need to develop specialized training programs on networking skills and digital marketing, which contribute to social media skills for academies in the Gaza Strip.
This platform is part of the Axis 1 "Strengthening the capacities of equality actors" of the Priority Solidarity Fund "Women for the future in the Mediterranean" funded by the French Ministry of Europe and Foreign Affairs and led by the European Institute of the Mediterranean, in the framework of the project “Developing Women's Empowerment” labelled by the Union for the Mediterranean.