In this article, Nelly Jazra, provides a review of the book ’Feminist domination An advertising hoax’ which according to her is a very good analysis of advertising, advertising space and how women are represented. According to Jazra, the book takes up the discourses developed in recent years by feminist movements, which deconstructs stereotypes about women. ‘’The woman is seized under her various circumstances. The figures of liberated women are still largely dependent on the demands of masculinity; femininity appears as a form of complacency with regard to male expectations. These new figures remain trapped in the stereotypes they claim to denounce. Assigning to the woman figures of male domination is still showing the influence of male’’ says Jazra.