In this article, Nelly Jazra, provides a review of the book ’Feminist domination An advertising hoax’ which according to her is a very good analysis of advertising, advertising space and how women are represented. According to Jazra, the book takes up the discourses developed in recent years by feminist movements, which deconstructs stereotypes about women. ‘’The woman is seized under her various circumstances. The figures of liberated women are still largely dependent on the demands of masculinity; femininity appears as a form of complacency with regard to male expectations. These new figures remain trapped in the stereotypes they claim to denounce. Assigning to the woman figures of male domination is still showing the influence of male’’ says Jazra.
This platform is part of the Axis 1 "Strengthening the capacities of equality actors" of the Priority Solidarity Fund "Women for the future in the Mediterranean" funded by the French Ministry of Europe and Foreign Affairs and led by the European Institute of the Mediterranean, in the framework of the project “Developing Women's Empowerment” labelled by the Union for the Mediterranean.