This research explores what it takes for technology initiatives to reach and economically benefit the invisible market of women through market-based strategies that have the potential for achieving scale and financial sustainability. It explores the perspectives and insights of energy and agricultural experts from around the world and investigates how a selection of programs takes women’s needs into account and how the programs’ efforts translate into economically advancing women and achieving business goals.
The research builds on another ICRW’s paper, entitled Bridging the Gender Divide: How Technology Can Advance Women Economically, which made the case for how technologies can create pathways for strengthening women’s economic opportunities. Specifically, it showed how integrating the needs of women in the technology development lifecycle can trigger a chain of events that leads to economic advancement and, eventually, to wider social and economic benefits.
This platform is part of the Axis 1 "Strengthening the capacities of equality actors" of the Priority Solidarity Fund "Women for the future in the Mediterranean" funded by the French Ministry of Europe and Foreign Affairs and led by the European Institute of the Mediterranean, in the framework of the project “Developing Women's Empowerment” labelled by the Union for the Mediterranean.