In august 18th 2017, a group of teenagers molested, insulted and sexually harassed a young woman in a public bus in Casablanca, while none of the passengers intervened to help. To add salt to injury, the teenagers video-taped this horrible sexual abuse and posted it on social media.  Only two days later hundreds of Moroccans staged mass sit-in in Casablanca in protest against the aggressive sexual assault. While protests and sit-ins are effective tool to confront and fight against gender based violence, other measures and approaches must be taken into consider. Violence against women can be eliminated through collective efforts and approaches at various levels of education, information and legislation, as suggested by the author of this article which was published only few weeks before the aforementioned incident.