Miscellaneous - - International

Feminism and Marketing: Cultural change or Pinkwashing?

27.07.2017 / Created by (EMWF)

In recent years ads from industry giants have begun to celebrate women rights and are now attracting new consumers with these ads. This paper is an exploratory study focusing on the intersection between marketing and feminism. The feminist movement and the role of advertising will be presented for historical and social context. Also, this paper develops case studies to analyze advertisement campaigns that promote feminist/female empowerment messages. The essence of this paper is to consider this marketing strategy trend and the implications it has for sustainability and the depiction of women in future ads.


  • Type of publication : Thesis
  • Author : Payton R. Anderson
  • Publishing house : Texas Christian University
  • Publication date : 2015
  • Number of pages : 33
  • Language : English


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Association of Innovation, Training and Employment for Sustainable Development (AIFED)
Faculty of Arts and Humanity Manouba
Jordan Sisterhood is Global Institute (SIGI)
National Commission for Lebanese Women (NCLW)
Qudrat Association for Community Development
Le chemin de la dignité
Assiwar- the Feminist Arab Movement
Kazan Federal University
Abdulhakeq Al Barghazi
Zhour Bouzidi
Trajectories for Peace and Development
Palestinian Working Woman Society for Development
NAWF Women Entrepreneurs
The School Girls of Azaghar Foundation
Foundation for Women Entrepreneurs (FWE)
Ankara University
Rayhana Association for Women of Jendouba
Women and Leadership
Orbital Endowment Fund
Ecole Supérieure des Arts Visuels de Marrakech
People’ Rights  Center - Sidi kacem
Association Tazghart
Association féminine pour la protection de la famille
Youth & Women Empowerment Forum
Association Talassemtane pour l'Environnement et Développement (ATED)
Journalists Without Borders (JWB)
International Center for Rights and Freedoms (ICRF)
The committee of vigilance for democracy in Tunisia (CDVT)
Réseau Algérien des Femmes d'Affaires (RAFA)
SHASHAT Women Cinema
Sihem Benallal Benrahou
Development Association of South Gafsa -  DGSC

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