Miscellaneous - - International

Feminism and Marketing: Cultural change or Pinkwashing?

27.07.2017 / Created by (EMWF)

In recent years ads from industry giants have begun to celebrate women rights and are now attracting new consumers with these ads. This paper is an exploratory study focusing on the intersection between marketing and feminism. The feminist movement and the role of advertising will be presented for historical and social context. Also, this paper develops case studies to analyze advertisement campaigns that promote feminist/female empowerment messages. The essence of this paper is to consider this marketing strategy trend and the implications it has for sustainability and the depiction of women in future ads.


  • Type of publication : Thesis
  • Author : Payton R. Anderson
  • Publishing house : Texas Christian University
  • Publication date : 2015
  • Number of pages : 33
  • Language : English


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Association Al Nada pour la Citoyenneté et le Développement Gafsa (ANCD)
Master genre et droits des femmes des deux rives de la meditérranée
Strane Straniere
Centre for Women's Legal Research &Counselling and Protection
Why Me for Women’s Rights
Bulgarian School of Politics  Dimitry Panitza
Association Tawaza pour le plaidoyer de la femme
Foundation for Women Entrepreneurs (FWE)
Voix de la Femme Jemmeliya (VFJ)
Business Women Forum-Palestine (BWF)
Venus Association for the culture and arts
Organization of Backing Liberal and Social Development (OBLSD)
University Hassan II Casablanca
RIHAN ASSOCIATION for Youth and Development
Association Voix d'Ève (AVE)
Khadija Ben Hassine
Malta Confederation of Women's Organisations - MCWO
Arij Khamis Al Zawi
Network of women artisans of Morocco
Association Tahadi pour l'Environnement
Khaled Salah Mahmoud
Association Karama of Arab Family (AKFA)
Humanity Diaspo
CREAD – Research center applied economics for development
Association des femmes pour le développement et la culture
National Association for Youth Exchange
Forum on Festivals in the Arab Countries
Mixité et Gouvernance en Méditerranée
Mouwatinet Association
Salama's Friends
CIHEAM Istituto Agronomico Mediterraneo
Juzoor for Health and Social Development (Juzoor)
The Libyan Network to Support and Empower Women

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