The new Global Strategy aims to achieve the highest attainable standard of health for all women, children and adolescents, transform the future and ensure that every newborn, mother and child not only survives, but thrives. Updated through a process of collaboration with stakeholders led by WHO, the Strategy builds on the success of the 2010 Strategy and its Every Woman Every Child movement, which helped accelerate the achievement of the health-related Millennium Development Goals and will act as a platform to put women, children and adolescents at the heart of the new UN Sustainable Development Goals.