This guide encourages professionals of the written press in editorial offices of newspapers and magazines, both traditional and electronic, to rethink the representation of women and adopt a culture of equality. It aims to foster the adoption of professional approaches to improve a more balanced representation of women and men in journalism productions in the Maghreb. Through an overview of women’s representation in the print press in the region, this guide features examples of practical cases for the promotion of the culture of equality and it puts forward journalism techniques for a balanced representation of women and men.