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Foundation's Team

Feminism and Marketing: Cultural change or Pinkwashing? / Féminisme et marketing : Changement culturel ou Pinkwashing ? / النسوية و التسويق: تغيير ثقافي أم نشرٌ للون الزهري

تم الإنشاء من قبل Foundation's Team يوم / أيام 2687 أضيف منذ

In recent years ads from industry giants have begun to celebrate women rights and are now attracting new consumers with these ads. This paper is an exploratory study focusing on the intersection between marketing and feminism. The feminist movement and the role of advertising will be pr...